RCA offering Service Design Masterclass

As part of a programme of executive masterclasses designed specifically to provide senior-level professionals with the most important business skills for the twenty-first century, such as creativity, critical thinking and empathy – the RCA is offering a Service Design Masterclass online.

Transform your Customer Experience. Using the principles and tools of service design, rethink the journey your customers take.

Dates: 15, 16, 22, 23 February 2021

Duration: 4 LIVE sessions, 2pm – 5pm GMT on each day

Mode: online (interactive)

Fee: £1,200

Every organisation can be better. It can serve customers better, adapt to change better and run systems and operations better and have better ideas. By applying a human centred design processes with system thinking and operational pragmatism, service design delivers better customer experiences, successful innovation and business value and has successfully transformed services from banking to healthcare, transportation to government departments.

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are driving transformational change. Our graduates work at Google, Facebook, BT, EY, the Ministry of Justice and the Cabinet Office as well as the world’s leading innovation and design consultancies.

This introductory online, interactive, executive masterclass led by Professor Clive Grinyer will teach you the theory and practice of the essence of the approach and how to apply practical tools for effective service design, whatever your industry or organisation.

For more information, please visit their webpage.

Places are limited so if you are interested in attending, please click here to book, and select 'Service Design Masterclass' on the form.